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Pak Shing Restaurant @ Sha Tin Racecourse
Influencer marketing campaign for Pak Shing Restaurant, located inside the Sha Tin Racecourse and managed by The Hong Kong Jockey Club. The campaign showcased the restaurant’s authentic Chinese cuisine, scenic racecourse view, and exciting dining-and-betting experience, positioning it as an ideal venue for families and friends to enjoy the races together.
Client:
The Hong Kong Jockey Club
Service:
Influencer marketing
Objective:
We collaborated with a curated group of high-appeal lifestyle influencers, known for their strong on-camera presence and aesthetic visual style. Their appearance and fashion sense stood out so much that several were even photographed by the official racecourse photographer and featured on the Hong Kong Jockey Club’s official Facebook page — a highlight that reflected the success of the campaign’s image direction. Our team worked closely with influencers on wardrobe coordination, lighting, and visual storytelling to align with the restaurant’s premium yet welcoming tone. The client particularly appreciated the attention to styling details, which enhanced both brand image and audience engagement. Through multiple collaborations from 2024 to 2025, Zebra Digital played an integral role in building the racecourse’s growing appeal among mainland audiences, establishing it as a trending check-in destination for dining, entertainment, and social media content.
Direction:
To promote Pak Shing Restaurant to foodie and lifestyle audiences, with a focus on check-in and play-type influencers who share visually engaging dining and leisure experiences across Red Note, Dianping, and Douyin. The goal was to attract mainland visitors and local trend-seekers, while reinforcing the racecourse as a rising lifestyle destination in Hong Kong.
Year:
2025
