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Leading Edge @ Happy Valley
Influencer marketing campaign for Leading Edge, a trendy restaurant located on the 5th floor at Happy Valley Racecourse, promoted in partnership with The Hong Kong Jockey Club. The campaign aimed to position Leading Edge as the ideal hangout spot for young, trendy audiences to enjoy Happy Wednesday nightlife, racing excitement, and modern dining.
Client:
The Hong Kong Jockey Club
Service:
Influencer marketing
Objective:
We collaborated with selected lifestyle & check-in influencers to create engaging visual content that highlights the restaurant’s scenic racecourse view, signature cuisine, and fun betting activities. Photography and filming were conducted during nighttime racing events, posing a technical challenge due to low-light conditions and tight scheduling. Our creative team optimized lighting setups and timing to balance ambiance, energy, and visual clarity. The resulting content captured the dynamic, trendy vibe of Happy Wednesday — portraying Leading Edge as a must-visit spot for stylish diners and social-night enthusiasts.
Direction:
To attract young local and mainland audiences through social media exposure on Red Note, Dianping, Douyin, Instagram, and OpenRice, leveraging lifestyle and check-in influencers to showcase the Instagrammable atmosphere, delicious dishes, and vibrant racing-night experience at Happy Valley.
Year:
2025
