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Landmark North Long-term Influencer Marketing Partnership
Landmark North, located in Sheung Shui, is one of the closest major shopping malls to Shenzhen, attracting a large number of cross-border visitors from Mainland China. As a long-term influencer marketing partner of Sun Hung Kai Properties Limited, Zebra Digital has been collaborating with Landmark North to strengthen its image as a must-visit destination for mainland tourists.
Client:
Sun Hung Kai Properties Limited
Service:
Influencer Marketing
Objective:
Apart from event promotions, we developed soft-selling influencer content through curated Hong Kong travel itineraries that included Landmark North as a key stop. This approach seamlessly connected the mall with nearby attractions, dining, and trending experiences, improving Red Note search visibility and enhancing the mall’s reputation as a top cross-border check-in spot.
Direction:
To attract Mainland visitors and position Landmark North in Sheung Shui as a must-visit shopping and lifestyle destination for cross-border tourists. Zebra Digital has collaborated with Landmark North since 2024, engaging over 500 Mainland KOLs and influencers to promote mall events, seasonal decorations, and festive campaigns across Red Note, Douyin, and Dianping.
Year:
2025
