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Pioneer Centre FUN Card App Influencer Campaign
Collaboration with Pioneer Centre to promote the launch of the new CRM app “FUN Card”, engaging 5 KOLs across different lifestyle segments including Trendy, Check-in, and Family categories. The campaign focused on driving awareness and app engagement through Red Note (小红书) content.
Client:
Kowloon Development Co. Ltd.
Service:
Influencer Marketing
Objective:
We collaborated with 5 KOLs from three categories — Trendy, Check-in, and Family — to create engaging lifestyle content that connects with diverse audiences. Each influencer highlighted different features and benefits of the FUN Card, showcasing their unique personalities and talents through creative, authentic posts. The campaign successfully built a positive brand impression for Pioneer Centre’s digital platform while aligning the mall’s image with a modern, connected lifestyle.
Direction:
To boost awareness and user sign-ups for the FUN Card loyalty app by leveraging diverse influencers to reach different target audiences. Each KOL showcased how the app enhances their shopping and leisure experiences at Pioneer Centre, helping to strengthen the mall’s digital engagement with its customers.
Year:
2025
