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Festival Walk NAMAGAKI Campaign
Collaboration with Festival Walk to promote the mall’s Halloween installation featuring Japan’s popular mascot Tsuburana Hitomino™ NAMAGAKI. The campaign invited 11 KOLs from the Red Note (小红书) platform to create lifestyle and check-in content around the event.
Client:
Festival Walk NAMAGAKI Campaign
Service:
Influencer Marketing
Objective:
Collaboration with Festival Walk to promote the mall’s Halloween installation featuring Japan’s popular mascot Tsuburana Hitomino™ NAMAGAKI. The campaign invited 11 KOLs from the Red Note (小红书) platform to create lifestyle and check-in content around the event.
Direction:
To attract visitors and increase social buzz for Festival Walk’s Halloween decorations by encouraging Red Note users to visit, take photos, and share their experiences. The campaign aimed to strengthen Festival Walk’s appeal among young, trend-driven audiences and position the mall as a top Instagrammable check-in spot during the Halloween season.
Year:
2025
