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PopWalk Influencer Marketing Campaign
Collaboration with PopWalk, a shopping mall located in Tseung Kwan O, to promote its events and enhance cross-border visibility. From 2024 to 2025, Zebra Digital invited over 100 KOLs to create content highlighting the mall’s vibrant atmosphere and event experiences across Red Note (小红书), Douyin, and Dianping.
Client:
Sun Hung Kai Properties Limited
Service:
Influencer Marketing
Objective:
Our influencer strategy focused on event storytelling and experiential sharing, encouraging KOLs to showcase their personal visit experiences through engaging visuals and videos. By featuring behind-the-scenes moments, performances, and crowd energy, the campaign conveyed the lively and inclusive spirit of PopWalk. This content-driven approach effectively boosted mall awareness among Mainland audiences, highlighting PopWalk as a must-visit attraction for leisure, dining, and lifestyle experiences.
Direction:
To strengthen PopWalk’s brand presence and attract Mainland visitors by leveraging the popularity of TVB’s “Midlife Sing & Shine!”, a hit talent show widely followed across the Greater Bay Area. The campaign aimed to position PopWalk as a trendy entertainment and lifestyle destination, aligning its image with high-profile cultural events and Hong Kong’s dynamic shopping scene.
Year:
2025
