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CRYBABY PLAYGROUND @ Festival Walk
Video production for the “CRYBABY PLAYGROUND” mall event at Festival Walk, a collaboration between POP MART and Festival Walk. The globally adored CRYBABY character took center stage, transforming the mall into an immersive playground inspired by the Crying For Love blind box series, featuring multiple giant character installations and vibrant themed zones.
Client:
Festival Walk
Service:
Event Videography
Objective:
Our approach focused on capturing the vibrant aesthetics and emotional energy of the installation — from playful character close-ups to crowd engagement and celebrity interactions. The visuals are designed to be Instagrammable, energetic, and emotionally resonant, highlighting both the art of the installation and the human connections it inspires. The final video was published across social media platforms, including Instagram Reels and Red Note (Xiaohongshu), to maximize engagement and visibility among local and Mainland audiences.
Direction:
To create a highlight video capturing the visual appeal, interactive atmosphere, and social media-worthy moments of the event. The video emphasizes Festival Walk’s creative partnership with POP MART, its strong pull for both local visitors and fans of collectible culture, and the grand kick-off moment featuring newlyweds and popular local artists Tyson Yoshi and his wife, adding a touch of romance and star power.
Year:
To create a highlight video capturing the visual appeal, interactive atmosphere, and social media-worthy moments of the event. The video emphasizes Festival Walk’s creative partnership with POP MART, its strong pull for both local visitors and fans of collectible culture, and the grand kick-off moment featuring newlyweds and popular local artists Tyson Yoshi and his wife, adding a touch of romance and star power.
