No items found.
CRYBABY PLAYGROUND Teaser Video @ Festival Walk
To create an emotional and cinematic pre-launch teaser that builds anticipation for the CRYBABY PLAYGROUND event, connecting the theme of “Crying For Love” with the mall’s visual identity and festive atmosphere.
Client:
Festival Walk
Service:
Reels Production
Objective:
The teaser stars local artists @_madboii and @chinly_baby, portraying a romantic storyline set inside Festival Walk. Through cinematic visuals, the couple searches for each other across escalators and open spaces, narrowly missing one another until their heartfelt reunion — symbolized by a giant red balloon, the signature color of the CRYBABY event. The film’s soft lighting, pacing, and emotional narrative evoke warmth and anticipation, reinforcing the event’s emotional appeal and mall branding.
Direction:
To create an emotional and cinematic pre-launch teaser that builds anticipation for the CRYBABY PLAYGROUND event, connecting the theme of “Crying For Love” with the mall’s visual identity and festive atmosphere.
Year:
2025
