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HKTDC Hong Kong International Tea Fair 2025
Social media short video content creation for WeChat.
Client:
Hong Kong Trade Development Council (HKTDC)
Service:
Reel Production
Objective:
Within just three days of the fair, our team produced nine WeChat Reels, including three same-day turnaround videos — from on-site shooting, editing, title design, to color grading, all completed and published within 3 days. This required meticulous production planning, clear storytelling direction, and sharp creative judgment to ensure each video delivered a unique promotional angle — from cultural appreciation and tea craftsmanship to business networking and product innovation. The campaign effectively captured the event’s vibrancy and diversity, positioning HKTDC’s Tea Fair as a must-visit international showcase for tea professionals and enthusiasts.
Direction:
To promote the Hong Kong International Tea Fair through a series of engaging short videos that highlight key selling points, exhibitor stories, and event atmosphere, driving attention and visitor traffic across mainland digital platforms.
Year:
