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YWCA x The Hong Kong Jockey Club
Campaign promotional video production for the “Little Hands, Big Love” programme organized by the YWCA in partnership with The Hong Kong Jockey Club to celebrate International Women’s Day 2025. The video tells a touching story of a brother and sister preparing to show love for their mother through aromatherapy massage a symbolic gesture of care and appreciation.
Client:
YWCA
Service:
Campaign Promotional Video
Objective:
To produce a heartwarming campaign video that promotes the event’s message of family love, gratitude, and emotional connection. The video was used across digital platforms and media channels to raise awareness of YWCA’s initiatives supporting women and families in Hong Kong.
Direction:
Our creative approach focused on capturing genuine family interaction, from the children learning massage techniques to the moment they lovingly demonstrated them for their mother. Filming with kids required patience and adaptability, ensuring every scene remained natural, spontaneous, and emotionally engaging. Soft lighting and warm tones were used to create a comforting visual atmosphere, reinforcing the campaign’s theme of love, care, and togetherness.
Year:
2025
