No items found.
Sam Edelman IFC Shop Influencer Launch & Collection Showcase
High-energy influencer event held at the Sam Edelman flagship store in IFC Mall, Hong Kong. The event celebrated the latest collection, gathering the city’s top fashion KOLs for an afternoon of style, networking, and brand immersion.
Client:
Sam Edelman
Service:
Editorial Event Photography & Influencer Portraits
Objective:
To capture the chic, upscale vibe of the IFC shop and provide 20+ fashion KOLs with professional, "social-media-ready" portraits. The priority was to blend the spontaneous energy of the party with polished, editorial-style photography that highlights both the influencers' personal style and the brand’s footwear collection.
Direction:
Our team navigated a fast-paced environment and a tight schedule to deliver high-quality editorial portraits for 20 influencers. The primary challenge was balancing speed with art direction—guiding each KOL through poses that felt natural yet sophisticated, while ensuring the product remained the focal point. By utilizing the store’s ambient aesthetics as a high-fashion backdrop, we produced a library of dynamic content optimized for immediate social media engagement and brand storytelling.
Year:
2026
